3 Things to Look Out For If You Send Real Estate Marketing Newsletters
Do you send out real estate marketing newsletters to your leads, existing clients, and past clients?
Many real estate agents send out a periodic real estate marketing newsletter to stay fresh in the minds of clients in leads, hoping to someday lead into a new or repeated sale.
Chances are if you’re one of the countless REALTORS® that use this popular strategy to connect with your contacts, you have real estate newsletter software in place to quickly create and send your real estate marketing newsletters out to your contacts to easily maintain a consistent schedule.
While there’s certainly no debate over whether or not it’s a good idea to send out real estate marketing newsletters, there are three things to be wary of when sending them:
Is Your Real Estate HTML Newsletter Coded to Be Friendly With Most Email Clients?
There are hundreds of email clients out there and they all have a tendency to render HTML differently. If you’re sending a real estate HTML newsletter you should always be sure to send it to a couple of your test email accounts (hotmail, yahoo, gmail, etc) to make sure there are no discrepancies on how the real estate marketing newsletter is displayed. The last thing you want to do is send out a real estate marketing newsletter that doesn’t render properly and cause you to lose points with clients in terms of professionalism.
Make Sure Your Real Estate Marketing Newsletter is Compliant with CAN-SPAM Regulations
If you’re sending out any real estate marketing newsletters, you will want to be sure you’re complying with all of the rules and regulations set by the CAN-SPAM Act of 2003. That means each real estate marketing newsletter you send will need an unsubscribe link, your physical address, a subject line that clearly explains the purpose of the email, plus meet all of the other requirements listed in the CAN-SPAM Act of 2003. Those who fail to meet the guidelines can suffer a fine, so make sure you do a little homework before sending out your real estate marketing newsletters!
Avoid Using Commonly Filtered Words in Your Real Estate Marketing Newsletter
Chances are recipients of your real estate marketing newsletters have some kind of spam-filtering software running, so you should give your real estate marketing newsletter the best chance for a successful delivery by using words that are commonly filtered out. Words that are big offenders are free, $$$, mortgage rates, free gift, free leads, among many others. Of course, some of the words are commonly used, which may be why so many emails get caught in spam folders! If your real estate marketing newsletter is repeatedly getting caught in spam filters you may want to check your content for words that may be considered “spammy”.
In short, make sure you do a little research to give your real estate marketing newsletter the best chance to reach your contact’s inbox and promote your services. Real estate marketing newsletters can be a great asset to your marketing strategy and easily build rapport with your clients and leads by repeatedly demonstrating your knowledge in the industry month after month.
Do you utilize real estate marketing newsletters in your real estate marketing strategy? Comment and share your experience below!
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