6 Tips to Increase Your Real Estate Feedback Response Rate
Your account is humming along smoothly – your listings are imported, you’ve spent time crafting the perfect feedback form and follow up emails, and now you just sit back and watch the magic.
If you’re like some of our other customers, you know how hard it is for agents to respond to those feedback requests, no matter how good they look.
6 Tips on how to construct the perfect real estate feedback form:
Keep it under 6 questions.
You know what busy feels like. The last thing you want is to answer a 20 question feedback form. Think about surveys you like and have answered – if you’re like me, I do a happy dance if they are only 5 questions and take a max of 3 minutes to complete. When a feedback form is 6 questions and under, it doesn’t overwhelm survey takers. It gives them the confidence that, yes, it really will only take 2-3 minutes.
Less is more.
Don’t write a novel, keep your sentences short and clearly indicate what you want in only a few words. Limit required fields to only the most important questions – nothing is more frustrating than having to fill in 10 questions when you didn’t even want to take the survey in the first place.
Think, “how can I make this as painless as possible?” The clearer the question, the easier and faster it is for survey takers to complete your feedback form.
Prioritize the most important things.
a.k.a – Thoughts on the price and condition of the home. The goal is to GET feedback, so if you have to shorten the list a little, it will be worth it. What will be the most compelling information to present to your sellers or help you sell the home best?
If your having trouble picking which questions to ask, write out a list of things you want feedback on and pick the top 6. The last thing agents want is a time waster – so help them to feel like they are answering questions that actually matter.
Customize the questions for each listing.
Write 1 or 2 customized questions so it doesn’t look like a “one size fits all” feedback survey. This shows that you and your sellers really care about the feedback. You can even sell a little bit here, “How important was the short walking distance to downtown? “, etc… Can’t think of a question? We’ve got you covered with over 1000 questions to use or edit in your Showing Suite account.
Do some tests.
A particular question not working out? Try rewording it or arranging it in a different way. For Example: a multiple choice question that isn’t generating much response may get more takers when it’s a simple text box and they can put whatever they want in there. When all else fails, you can always test 2 different feedback forms and see which one works better.
Offer an incentive.
Create a drawing or contest to make buyers agents WANT to fill out your survey. Your Showing Suite account even comes pre-loaded with incentive ideas to offer. Who doesn’t love to win something? This doesn’t have to be elaborate, even a $15 target gift card is compelling.
Getting this feedback is the best part of Showing Suite and will improve your business for a better seller relationship while selling their home faster. Don’t be afraid to switch it up if a particular survey isn’t working like you thought – and remember the best feedback form is one that is actually answered!