7 Tips to Ensure Your Listing’s Success – Your Assist to Sell
There’s nothing worse than putting all this time and effort into a listing and then see it sit on the market for a few years. A variety of factors influence this and you can avoid them. How you are thinking about yourself and your job, pricing, marketing, and house quality all play their part. A little hard work in the right ways can get you where you want to be!
7 Keys to Have a Successful Listing
1. Attitude is everything.
The right mindset can do a world of difference. If you believe you can do something it really does show in your actions. Try practicing positive self talk, “I can do this” and “I am great at what I do!” among others does wonders for your self-esteem. Just like playing sports, success is all a head game – why do basketball players seem to miss free throws when they’ve been playing since they were 3? It is what is going on in their head. How you act under pressure and after failure largely determines your success overall.
2. Price the home competitively.
All sellers want to get the most money out of their home. Its important that you advise them wisely. Affirm what they are telling you and add your experience, knowledge, and research done about their market. If a home is being sold at a lower price down the block and its about the same, buyers are going to be drawn to the lower-priced house. Pricing can be competitive and set appropriately depending on the condition of the house. A home that sells is better than a home that is priced higher and sits on the market for ages. Readers’ Digest published some strategies to price a home you can take a look here: 5 Strategies for Pricing a Home to Sell.
3. Curb Appeal.
Its the little things. Rake the leaves, plant a few flowers, paint an old house – all these can make a HUGE difference. There are relatively easy fixes to minor damages to homes if you know where to look. Visit our “House Help” Pinterest page for some ideas. You want the house to stand out right off the bat – especially in a day where people use house finder apps and online searching, you want them to take a second look. Your listing needs an assist to sell – little improvements here and there can dramatically influence first impressions.
4. Stage the home.
Buyers want to see a home they could call their own. If there is no furniture or worse yet, clutter, they will be turned off. Its better to take the seller almost out of the picture – making the home have neutral colors and decor as well as free from walls cluttered with family paraphernalia. That drawing the 6 year old made is great, but that needs to be saved until after the home is sold. If at all possible, fill empty houses with furniture. It could have the nicest, biggest layout imaginable, but without objects to fill in the space, a lot of buyers won’t truly get the idea of how to fill up the home in their own way. Check out some tips from HGTV for 10 Best-Kept Secrets for Selling Your Home.
5. High quality is key.
High quality photos, videos and utilizing social media is definitely a place to start. You need high quality photos. If you don’t have the money to hire a professional photographer, check out these tips by Houzz for proper angle and lighting capturing: How to Compose Your Shot for Stunning Home Photography. Search where the photos of your listing show up, if they are outdated submit current, nice photos to put there instead. Google maps has photos for most houses – what is featured on yours? Learn more about Google Maps photos. When the majority of people are looking at your listing online, you need compelling pictures of the best features of the house. Use social media, listing sites, and YouTube to your advantage – there a lot of free tools out there.
6. Get feedback.
Everyone has blind spots. Its good to be able to get feedback from the showings at your listings. With products like Home Feedback from Showing Suite, automatically get feedback from showings. You can see the amount of people who thought the home was overpriced with detailed statistical reports that you can give your sellers. This also helps convince your clients that a certain feature really does need to be changed because its affecting the selling of the home.
7. Time it right.
Thursdays and Fridays work best when putting a home on the market. Holding an open house right when you put it on the market helps get your listing traffic right off the bat. Advertising the home and the open house will generate awareness and ensures that people actually come the open house. Start off with a bang and make the most of that new listing!