Can Buyer’s Agents Find Value in Their Home Buyers Feedback?
It’s an ongoing discussion whether or not the buyer’s agent should take the time to provide their home buyers’ feedback to the listing agent after a showing.
Some buyer’s agents argue that it’s not their responsibility, it’s too time consuming, they can’t remember the property in question, or that the only time necessary to make contact after a showing is if their buyer wants to make an offer. Hearing these reasons leave listing agents frustrated since they have sellers asking why their home isn’t selling and they’re being left in the dark when it comes time to answer.
Fact is: as a buyer’s agent you should already be notating all of your home buyer’s feedback after each showing.
What?! Why should I bother tracking my home buyers’ feedback?
Paying attention to your home buyers’ feedback helps you provide better service to your client by continually learning what turns them off about a home. How? Because you get a better idea of just what they’re looking for.
Sure, they can give you a broad idea of what they want (number of bedrooms, sq. ft, price, etc) but it’s going to be something they didn’t tell you that will keep them from buying. Having the knowledge hidden in your home buyers feedback on hand will assist you in finding that one home they will fall in love with the moment they set foot inside.
Since you have the information on hand… what’s the harm in passing it to the listing agent when requested?
You’ll be killing two birds with one stone here; learning more about your buyer so you can provide better service and helping your fellow real estate agents out by giving them your home buyers’ feedback.
Try monitoring the feedback one of your buyer’s feedback and see what a difference it makes in helping them find their dream home. You don’t need to write a huge essay each time, but scribble down short phrases that will trigger your memory later.
You just may be surprised what a difference it makes.
Photo Credit: brittany.durgin