Does Your Real Estate Website Cover All Bases?
Not only does your real estate website provide you an online presence to easily reach a broad audience, but it helps you create and strengthen relationships with those who stumble upon it.
Yes, your real estate website acts as the bubbly receptionist when someone steps inside your virtual address and should cater to the visitor’s every need. Therefore it should be clean, decked in a well constructed outfit, and easy to get along with.
So did your real estate website get the proper training it needs in order to keep newcomers interested and make returning visitors (aka clients) feel right at home?
Naturally you will want to spark the interest of new potential leads with marketing content that will charm them to the point where they will want to work with you and no other real estate agent ever again. Great marketing content that lists all of your services, an IDX search, and clear cut ways to contact you whether it be via telephone, e-mail (use a contact form instead of a regular mail link), or chat are the bare essentials your real estate website needs in order to please newcomers.
Have you written up a few email campaigns that you feel visitors would want to have sent to their inbox? Strategically place a few sign-up forms on your website so they can subscribe to it. There are plenty of email marketing solutions that can be integrated with nearly any real estate website.
If you haven’t heard, blogs are all of the rage today (you are reading one right now) due to their ability to easily generate traffic and this trend can easily drive people to your real estate website. As a real estate agent, you should be full of valuable information that any real estate seller or buyer would love to read up on. Be sure to share your knowledge with the world – both clients and leads love it and it’s a great way to promote yourself.
If your listing sellers aren’t already visiting your real estate website looking to contact you, sign up for that seller advice column, or to read your latest blog entry, they can always drop by to see the latest activity on their property. Depending on the real estate software you’ve added to your collection, you can add a login to your real estate website for sellers to use in order to see upcoming showing appointments, feedback, important documents, or any comments you may have left for them. Some software is even sophisticated enough to where you can customize the seller accounts to match the unique color scheme of your layout!
A little tip for those who are curious on how their real estate website is holding up: The best way to see how an outsider views your website is to have a friend or family member visit your site and give a little feedback. A fresh pair of eyes, a little insight, and a few minor adjustments can easily point you in the right direction in making sure your real estate website is putting your best virtual foot forward.
Photo Credit: Atlantic BT