Facebook: Real Estate Marketing Online Made Easy
You probably have a personal Facebook page, but do you have a Facebook page for your business?
With over 350 million users logging into Facebook every day, it would be crazy for you to not include Facebook in your real estate internet marketing strategy. Facebook provides a unique way for real estate agents to connect with people to share real estate news, information, and potentially attract new business.
Helpful tips for those who are looking to add Facebook to their real estate internet marketing strategy:
Post Fresh Content to Your Business Facebook Page Every Day
Producing a steady flow of fresh content is key to any form of real estate internet marketing and your Facebook business page should be no different. Create new content on a regular basis to develop a following of repeat visitors. You don’t have to flood them with content throughout the day, just try posting a good piece of information here and there. Share links to your listings, news articles on real estate, or even promote blog articles you’ve written!
Add Facebook Social Plug-ins to Your Real Estate Website
Facebook has definitely made real estate marketing online very easy by creating plug-ins that you can place right on your company website. Now people can see your Facebook page activity, “Like” your Facebook page, comment on your page, and more. (Hint: The “Like button” Facebook social plug-in is used above!) Checkout Facebook’s social plug-ins.
Comment and Engage All Facebook Page Visitors
The entire purpose of including Facebook in your real estate internet marketing strategy is to make connections, right? Although you may get caught up in trying to attract people to your page, it’s important that you don’t forget to actually engage visitors. Be sure to comment, reply to visitor comments, start discussions and more. Things may start out slow, but with constant effort you can cause an avalanche of popularity.
By adding Facebook to your real estate internet marketing plans you’ll have a simple and effective way to connect with more people and build your reputation as a knowledgeable real estate resource online.
Is Facebook included in your real estate internet marketing strategy? Comment and share your experience below!