It’s the Thought That Counts in Real Estate Marketing
‘It’s the little things that count.’ This quote rings true in any situation and it’s no different when it comes to real estate marketing.
With the holiday season comes a great opportunity to leverage the tiniest gestures in order to drive your business. By simply sending a seasonal greeting card, whether it is via snail mail or e-card, you’re not only sending your client warm wishes, but permanently filing your name under ‘real estate agent’ in their mind.
This is a crucial and powerful step in the real estate marketing process because the next time that person needs a real estate agent (like when they’re talking to a friend that may need to sell their home?); you’ll be the first person they think of. After all, people prefer to do business with those they’ve developed a solid, trusting relationship with and often turn to friends to find others they can trust.
Funny how a little greeting card can result in repeat business and referrals, huh?
Best of all, this doesn’t have to be reserved just for major holidays. Shoot them a card on their home and/or loan anniversaries along with birthdays and wedding anniversaries if you can.
Be sure to explore every possible avenue when it comes to real estate marketing and you’ll be sure to prosper.
Photo Credit: S.Anassis