Make Sure You’re Sending a Permission Based Email Marketing Campaign
When you indulge yourself in a real estate email marketing, you hope every real estate email marketing campaign you send reaches the recipient’s inbox with little trouble.
With a world full of spam filters and forgetful minds leading to fingers itching to press the “spam” or “delete” buttons, it can be a tricky task to have your real estate email marketing campaign successfully reach the recipient every time.
I’ve mentioned before how the HTML code in your emails, CAN-SPAM Act of 2003 compliance, and avoiding words that trigger spam-filters can help delivery rates for your real estate email marketing efforts, but making sure your mailing lists are permission based is crucial to your real estate email marketing success.
Permission Based Email Marketing Campaign vs. Non Permission Based
A permission based email marketing campaign is a real estate email marketing campaign that is sent to people that have specifically requested to receive it. A permission based email marketing campaign is legal and portrays a professional image while giving you the opportunity to allow you to participate in real estate email marketing without appearing as “spam” to recipients.
Building Your Permission Based Email Marketing List
There are two different ways for people to “opt-in” to your real estate email marketing campaign lists:
- Single Opt-In
A person signs up for your real estate email marketing campaign using a web-form on your website and are automatically added to the real estate email marketing mailing list associated with that specific web-form.
- Double Opt-In (aka “confirmed opt-in”)
A person signs up for your real estate email marketing campaign using a web-form and is added to your mailing list like the single opt-in, however, they are sent an automated email message containing a link (or other instructions) in order to confirm their subscription to your real estate email marketing list.
Remind People Why They’re Getting Your Permission Based Email Marketing Campaign
With the amount of emails we get on a daily basis, its no wonder we tend to forget what we requested and what we didn’t. Make it a little easier for people who signed up for your real estate email marketing campaign to remember they requested the information you send them by putting it at the bottom of the email. Something like: “You received this email because you signed up for [name of the newsletter or real estate email marketing campaign]” should suffice.
By using permission based email marketing campaigns in your real estate email marketing practices, you will ensure that you’re only reaching out to those who are actually interested in your products and services. It doesn’t make much sense to email those who aren’t interested in your products; that will only waste your time and efforts and put you at greater risk to be marked as a spammer. Remember, your reputation takes a hit every time someone presses that “spam” button on their email client!
Keep your professional image and give yourself the best chance for high inbox delivery rates and ROI by mailing permission based email marketing campaigns only.
Photo Credit: Intersection Consulting