Give Your Real Estate Listing Presentation That Extra Sizzle
As a seller’s agent, you know the importance of having a real estate listing presentation that will blow your competition away and leave you as the victor.
An easy way to “wow” your sellers is to sprinkle any technology under your belt into your real estate listing presentation to show potential clients you’re running at maximum efficiency.
Display Smart Marketing Tactics
Sellers want to know their listing is getting a lot of exposure. Just how do you plan on doing this? Print advertising, direct mailers, e-flyers? List all of your marketing efforts in your real estate listing presentation. Make sure they know how you plan on marketing their listing to a large audience and generate a lot of traffic.
Consider creating a property flyer for the listing in your email marketing software, ask for their email address and fire off a copy. Tell them this is how quickly the buyer’s agents in the area can be notified that their listing is on the market and is only a taste of what you can offer.
Show You Can Efficiently Schedule Showings
Surely you plan on showing your potential seller how you intend on squeezing any showings requested into the hours they’ve deemed available while keeping the process neat and organized? They’ll be interested in knowing what kind of showing appointment scheduling service you have in place, so it’s best that you mention it in your real estate listing presentation.
Let them sample it by scheduling a showing of their own. That way they can see just how easy it is – or even let you know if it’s not up to par.
Prove You Can Communicate With All Parties
We all know that if someone tours the property and doesn’t offer then the seller will want to know why. It’s also well known that getting feedback is no picnic in the park and being the bearer of bad news is no joyride.
Be on top of your game by not only having an efficient automated showing feedback system in place, but by including it in your real estate listing presentation. Send the seller a feedback request email and have them fill it out so they can see how fast you’re notified and that they can see the feedback themselves.
With technology taking over the world, sellers will appreciate knowing you’re technologically equipped and that you’ve covered all of the bases of the listing sales process.
Of course, perfecting your real estate listing presentation is an ongoing process and practice makes perfect. Consider scripting your presentation and memorizing it down to the last word to avoid making nervous mistakes.
Photo Credit: LuMaxArt