What Did They Just Say?! Mastering Home Feedback for Home Sales
You have a truly lovely home for sale. The clients are down to earth, nice, and have done a lot of work on the house. So how do you break it do them that one of the improvements they spent money on doesn’t look too great? In fact its an eye sore. They happen to love it though.
Two words – Home Feedback. After showing the home to several interested clients, its important to know what they thought. Without a way to gather that information though, your chances for home sales significantly decrease. You have no way of knowing if buyers think the house is priced too high, the shed in the back needs some work, or if there is a smell coming from the laundry room. You have an amazing home on the market, there shouldn’t be any reason for it to not sell.
This is where Home Feedback comes in. Home Feedback sends out automated surveys to everyone who has a showing on your listing. It contains questions like “How was the condition of the house?” and “How much was the home over/under priced?”. With areas for commenting, you can see how many people thought a certain element of the house deterred from the attractiveness. When enough people are saying the same things, the information you provide to your clients about what need to change carries weight and significance with them.
Detailed statistical reports explain the percentages of answers while helpful picture graphs make it easy to understand. It is significantly easier getting price reductions with your clients when you have everyone who saw the house is saying the same thing. Give a concrete number to your clients about the average number buyers said the home was overpriced. Coupled with the fact the home isn’t selling and current market statistics provides a compelling argument.
To learn more, visit the Showing Suite website.