Ask & Ye Shall Receive with Realtor Customer Satisfaction Surveys!
Do you keep a close eye on customer satisfaction? Large companies do, your competitors do it… you should be doing it too.
It goes without saying that Realtor customer satisfaction is important. Why would someone refer a friend, family member, or associate to you if they weren’t satisfied with your services?
In order to make sure you maintain the highest level of Realtor customer satisfaction, you should be sending each client (whether it’s a seller or buyer) a Realtor Customer Satisfaction Survey after the close of escrow. It would be best to send them the survey as quickly as possible after closing when the transaction is fresh in their minds so they can provide the most accurate opinion of your performance and services.
Not sure what you should be asking on a Realtor Customer Satisfaction Survey?
The most difficult part of conducting a Realtor Customer Satisfaction Survey is probably thinking of the questions you want to ask (either that or stomaching any negative reviews, but hey.. no pain no gain!), so here are a few ideas to get the ball rolling:
- Were you satisfied with my level of real estate knowledge?
- How would you rate my listening skills?
- How would you rate my problem solving abilities?
- Were my hours of availability suitable to fit your needs?
- Do you feel I was easy to work with?
- What did you like best about the services offered?
- Is there anything you feel I can improve on?
- Would you recommend me to others?
- May I use you as a reference?
- Would you write a testimonial for me that I may use on my website?
As you can imagine, there are a wide variety of questions you can ask on your Realtor Customer Satisfaction Survey… so choose your questions wisely!
Get the most out of your Customer Satisfaction Survey results.
Once you begin receiving responses on your surveys, look and see if you find any patterns and take the necessary steps to correct any problem areas of your business. The feedback that you get from clients filling out Realtor Customer Satisfaction Surveys can provide valuable insight on any areas of your business that may need improvement.
On a side note, if you noticed questions #8 through #10, you can see that customer surveys can be a great way to ask clients for referrals or even testimonials that you can use in your marketing efforts.
Best way to distribute Realtor Customer Satisfaction Surveys?
Sending your Realtor Customer Satisfaction Survey shouldn’t be too much of a hassle either. Most companies use an online survey service to avoid high costs and paper consumption, although some do still go the old fashioned route and send them out via snail mail.
Attempting to conduct your survey over the phone may be tricky (timing issues/manually taking answers) so go with your options of sending them online or via snail mail. Clients will be more open to answer honestly if you aren’t on the line when they respond.
How do you think you’d score if you sent a Realtor Customer Satisfaction Survey to your clients?
Photo Credit: Herberger Site