A Real Estate Marketing “How To” for Social Media
Real estate marketing on social media can be great for your business if you have a good strategy. With the huge increase in social media usage over the past 5 years, its in your best interest to do well on the popular media platforms.
- 1 in every 13 people on earth are on Facebook.
- 18-29 year olds hold 89% of social media usage.
- 30-49 year olds are a close second at 79%
- while 60% of 50-60 hold an active presence
5 tips for having a successful media presence for real estate professionals:
- Be Present and Consistent
Post at least once a week, stay engaged in conversations, and provide updated information.
- Post Relevant Information
Know your audience, do your research, and vary your posts – your posts should be a balance of fun, informative, and deep.
- Know Your Platform
Twitter, Facebook, Instagram, Youtube, etc. are all different – make sure you do your research on which posts perform better on each media platform.
– i.e. People like fun/light pictures on Instagram, whereas Youtube, you post videos on any number of topics.
- Depth, not Breadth
Getting post crazy doesn’t get you more followers. Posting good, solid, and relevant posts that Gives something to your audience does. Your presence on social media should widely be aimed at connecting with your followers.
- Don’t be White Noise
Your page starts becoming white noise that people tune out when you constantly post about that listing, house, or thing you want people to buy. You want people to pay attention when you post – so post things they are interested in and sometimes post about your business.
Check out our social media platforms to see some examples:
Wishing you the best,
The Showing Suite Team