Taking Advantage of Your Home Listings – Networking for Real Estate
Networking – it can be a tricky part of your job. What exactly does networking mean? Literally, networking means to “interact with other people to exchange information and develop contacts, especially to further one’s career.” In real estate, its all about who you know, or better yet, who knows you. You get yourself out there, people know that you exist, but do they know you? What have you done to stand out from the crowd? Even if you have a face to a name and they know you sell real estate, what makes you special?
Say you have a few home listings, those listings generally have clients attached to them. You have the opportunity to leave a lasting impression with those clients. An important part of networking is follow up. People know who you are, maybe even do a little business with you – now you get to take it to the next level. You want them to remember who you are long after you sell or find them a home. The way that happens is by showing you care – you want them to see that they are more than dollar signs to you. They matter, you value them, and you care about who they are as people – maybe even as friends.
Here are a few ways you can take advantage of the clients you already have – Valentine’s Day style.
(I mean, it IS right around the corner..)
1. Gift baskets.
Holidays are a wonderful thing. Granted, Valentine’s Day is pushing it a little bit to be considered as a holiday, but a lot of people celebrate it. It doesn’t take much to put together a gift basket. If you are on a budget you can even go to your local dollar store and find some decent baskets and fillers. My favorite is Target – that front section with the cheap and small items are perfect for gift basket fillers.
What makes a good gift basket?
- First – you need something to put items in – doesn’t even have to be a basket. It DOES have to look nice though.
- Should be pleasing to the eye – arrange items nicely.
- Get fillers – candy, food, a small calendar, notepads with magnets on the back for the fridge..small somethings people will like – Think “goody bag”.
- A note – include a nice note for the recipient – hand written is best. Things like, “Thankful for you, Happy Valentine’s Day!” work great. You can even include what you appreciate about the client as well.
- If you do a basket you can find clear, colored wrapping paper to wrap around it with ribbon or string if you are feeling particularly fancy.
2. A small token of appreciation.
Sticking with our Valentine’s Day example – a box of chocolates, a muffin, a balloon..are all great at communicating you are thinking about someone. You went out of your way to make someone else feel special – this goes a long way. You cared enough to think about them and took the time out of your day to deliver a personalized gift. People seriously eat that up. You want long lasting clients and referrers? Do a few extra things for them that aren’t written in your contract and they will LOVE you.
3. Write it down.
A hand written note can be very meaningful. You don’t even need to be the most eloquent writer. A simple text message or call to the person wishing them a happy “insert holiday here” does wonders in the kudos department. Go buy a pack of cards with envelops from target – they have a couple big assortments of different colored stationary cards that can last you a long time and still give you that special touch with your clients.
What does it all boil down to? Giving your clients something to write home about. This essentially means doing something of value for them that they will remember. Something meaningful and thoughtful that will stick with them after all the paperwork is signed and years pass. So that when their friends are looking for a house down the line and come to them, they remember your name as well as the fact that they had a REALTOR.
For a fun real estate Valentine’s Day trivia check out the National Association of REALTORS “Relationships and Home Ownership” info-graphic.