Why Consider Adding Realtor Newsletters to Your Marketing Strategy?
Following up with leads and clients is crucial for real estate agents, but many often find themselves failing to keep in touch. Due to the heavy referral-driven nature of the real estate industry, slacking off with follow-up can result in a loss of referrals, sales, and therefore income.
With the growing popularity of e-mail marketing, it’s become easier to stay in contact with clients and leads, but still a bit energy and time consuming for the busy real estate professional.
Extra Strapped for Time? Consider Realtor Newsletters
Realtor newsletters are a good way for you to periodically make contact with your leads and clients. Typically you will be sending realtor newsletters on a monthly basis, so you won’t spend every day constantly trying to think of something to say to your audience.
And since it can sometimes take weeks or months for a lead to actually convert, sending newsletters is a great way to keep in contact and build your reputation without burning yourself out in the process.
Writing Content for Realtor Newsletters
When the time comes for you to produce content for your realtor newsletters you shouldn’t have too much trouble. Report on the current market conditions, offer a bit of real estate buying and selling advice, let them know you’re available to help if needed, and maybe ask your readers a question to let them know you’re interested in hearing from them. Don’t just babble about your company or services – nobody wants to hear someone repeatedly toot their own horn.
Stay professional but not stuffy; if you happen to come across some good (and clean) humor you think your readers might enjoy, don’t be afraid to share it. They’ll like knowing your not just some cold-hearted sales robot.
Formatting Your Realtor Newsletter
The great thing about articles you add to your newsletter is that they don’t have to be long. Since you’ll be covering a few topics each time, you can just state the facts, add a dash of your professional opinion and be done with it.
If you are a bit of a writer, you should consider including the excerpts for your articles in the newsletter and linking to a web version somewhere on your website. That way your readers can scan the newsletter for the articles they want to read and click the link to view the entire thing.
Caution When Sending Realtor Newsletters
Be wary of the CAN-SPAM Act guidelines when emailing your clients or leads. Make sure the subject lines you pick for your realtor newsletters are relevant to what’s inside, include your physical address somewhere in the email, and add an unsubscribe option to every email. You want to make contact with people, but you don’t want to earn the reputation of being a spammer, so be sure you follow the rules.
It’s also recommended that you send both HTML and text versions of your realtor newsletters to make sure your emails always get through and look great. Most email marketing software solutions allow you to send multi-part email messages that contain both versions.
Sound Like a Good Fit?
When done right, realtor newsletters make an effective addition to your marketing efforts. It’s a great way to break the ice for new leads and you’ll want to add a subscription form to your website so visitors can easily sign up for it. Just be sure to focus on the needs of your readers and provide them with engaging information that will keep them interested until you can make the sale.
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